Yuck! This is so easy to do, but so detrimental to the success of your business (and self-esteem!).
With so many entrepreneurs and coaches out there, it's easy to feel paralyzed by or even jealous of your competition's success.
This is what I call the curse of comparison.
If you focus your time on what everyone else is doing in their business and wishing you were in the same place in your business, you're just setting yourself up for frustration, jealousy, and a paralyzing fear of never feeling good enough.
A few things to keep in mind.
We all start from ground zero. Every. Single. One. Of. Us.
Yes, even the people making millions. They started their business in the same exact place as you. Ground zero.
We all have a unique journey. We all have a unique story. My journey is not going to look like yours. And yours is not going to look like the next person. Your journey is yours alone. Period.
Comparing your current state to someone else's highlight reel will never get you to where you want to be. It's easy to get swept up in the success, highlights, or best moments of someone else. It's easy to assume they are just lucky or to think they just have landed there by happenstance.
But, the reality is, they likely have had many mistakes and failures along the way. You just aren't seeing all of them. What you see most of the time is the awesome things they are doing, but take a step back and remember that they likely have encountered many of the same failures as you...they are just further along in their journey.
How do you overcome this curse of comparison? Here are four tips to get you started:
1. Discover your unique talents.
In my free course, Discover Your Personal Brand, I talk about how to discover your unique talents, along with the importance of doing so! By knowing what your unique talents are, you can focus on what you do best.
Everyone has unique talents. By focusing on your 'uniqueness', you'll be less likely to get hung up on other people's talents.
2. LEVERAGE YOUR UNIQUE TALENTS
Invest time and energy into your unique talents so that they become your strengths.
By working in your strengths zone on a daily basis, you'll be more successful and happier at what you're doing. You feel energized to perform your work and look forward to your business tasks.
It all comes back to the law of attraction, which basically means "like attracts like". If we think positive thoughts, positive things will come back to us. If we think negative thoughts, negative things will come back to us.
I feel it's the same in your happiness. If you're happy in what you're doing (because it's a strength), you'll be more happy in your business and overall life. If you're happy in your business, you'll be less likely to focus on your competitor's happiness.
3. be really, really good at what you do.
Another way to overcome the curse of comparison is to focus on your customer and provide them the best service possible.
Be really, really good at what you do. By doing everything in your power to do a darn good job at what you do, you will start to ignore what your competition does well.
Sure, it's beneficial to know some things your competition does well - often in the "business world" referred to as your competitive landscape or external environmental scan. But, knowing what they are doing and dwelling on what they do are two very different things. Never dwell.
Instead, focus on providing your customer amazing value. Put the focus on your customer and the focus will come off the competition.
4. Get good at telling your brand story.
Your personal brand story should reflect your unique journey.
Why is your story so important?
It’s because stories connect you to your customers. It connects your customer with your personal experience. It makes you relatable. It builds relationships.
Most importantly, stories make you memorable. People love stories. People remember stories.
If people remember you and connect with you, they are much more likely to invest in working with you.
The goal of your personal brand story is to connect with your audience or potential client on an emotional level.
LET THEM KNOW YOU ARE HUMAN!
After hearing your personal story, your audience should think, “wow, me too! I had a similar experience”.
The more you can connect with your audience, the more they can RELATE to you. The more they will TRUST you. The more they INVEST in you. The more they will RECOMMEND you to their friends.
See the simple logic there?
I think your personal brand story is even more important when you are doing business online. You must be able to convey your personal brand story very clearly in order to build that connection online.
Sales are closed through stories. (However, your personal brand story is not a sales pitch!)
If you don’t build your personal brand story, you’re missing a huge component in your personal brand!
So there you have it - four tips to help you overcome the curse of comparison. If you have any other tips to share, please comment below.
And remember, you are unique. There is only one you. Don't compare. Your customers want you.