I love this quote. Success really doesn't have to be so difficult. I think all too often we get caught up in strategies and tactics and miss the foundation to success.
By better understanding who we already are - our unique talents - we set ourselves up for success. And this doesn't just apply to business. This is a life-thing too! Relationships with our friends, spouses, children, co-workers...these all can be successful if we understand that each and every person is unique.
Strengths-based development isn't a new fad though. Donald O. Clifton, Ph.D (aka: the Father of Strengths-based Psychology and Creator of the Clifton StrengthsFinder), devoted much of his life to help people worldwide discover their strengths.
Dr. Clifton, along with Tom Rath and a team of Gallup scientists, created the Clifton StrengthsFinder assessment to measure the prevalence of 34 talent themes in individuals. Gallup was also the first organization to intentionally research and record information about human strengths.
When it comes to success in business, in life, in your work, it is far more beneficial to just be you, rather try to become someone you're not.
In business, the key to being you is being authentic. If you are not authentic, people won't trust you and therefore won't invest in you or recommend you. Now that's what I call a death to your business!
In life, authenticity matters as well. You will develop deeper, more meaningful relationships as well as live a happier life. Trying to keep up on an act is far harder than just trying to be yourself.
Conventional advice will tell you to fix your weaknesses.
What's wrong with that approach? It assumes all behaviors can be learned. For example, it assumes that if someone has always struggled with numbers, they can learn enough to be an accountant. While that assumption may be true, that person would likely be miserable being an accountant, and it would make success very difficult.
Just because a weakness can be fixed doesn't mean it should be fixed!
The second assumption about this approach is that weakness fixing leads to success. Sure, it may prevent failure, but it doesn't mean it leads to success.
So, how do you discover what your personal talents are for business success? The first step I'd recommend would be to take the StrengthsFinder assessment to determine (at least) your top five strength themes. This is a talent assessment instrument from the perspective of strengths psychology and identifies the natural way you think, feel, and behave.
Stop trying to be someone you're not. Stop trying to fix your weaknesses. It's time to invest in what already exists inside you...your talents.