Many people confuse the difference between your personal brand versus personal branding. In fact, many use the terms interchangeably.
While they do relate directly to each other, they are two separate things. You must understand one before working on the other.
A PERSONAL BRAND IS ALL ABOUT WHO YOU ARE AND WHAT YOU WANT TO BE KNOWN FOR.
Everyone has a personal brand (whether you know it or not!).
Your personal brand to your business is like what corporate culture is to an organization. It’s your beliefs, it’s what you stand for, it’s who you are as a person, it’s what you’re naturally good at, it’s how you project yourself to other people, it’s how you make people feel, and it’s what brings you happiness.
Your personal brand is what makes you unique. It is a reflection of who you already are (not a creation of who you want to be). It’s your core. It’s what’s built into your DNA.
(Shhh! I have a secret to share with you…What makes you unique is what makes you successful!)
Is it really that easy? In short, yes. UNIQUE = SUCCESS. That’s some pretty simple math right there!
And with so many online entrepreneurs and coaches out there, many offering the SAME EXACT services as you, your personal brand is the ONE THING that will really make you stand out from the crowd and get noticed.
It’s like the age-old saying, “There can only be one you.”
PERSONAL BRANDING CAN ONLY HAPPEN AFTER YOU KNOW WHO YOU ARE. YOU CAN NOW MARKET YOURSELF, YOUR STRENGTHS, AND WHAT MAKES YOU UNIQUE.
Personal branding is the practice of marketing yourself and your business. It’s basically the ongoing process of establishing a prescribed image or impression in the mind of others about you and your business.
It’s the process of purposefully putting your brand “out there” in a way that aligns with your true self.
Because of the Internet, personal branding has become much more prevalent than in years past. Anyone can “Google” you at any time and will likely find you online.
Just like employers are increasingly using the Internet and social media to research potential job candidates, your potential customers are also researching you when deciding who to work with.
They will likely “Google” you – they may find your social media channels, your website, some blog articles, and more.
What you put out into the world online will most likely be found. And, much like it being very hard to make things disappear online, it’s pretty difficult to make negative impressions disappear too.
Especially with the capabilities to leave a “customer review” on almost any website, forum, Facebook group, etc.
That is why it’s vitally important to your business to know your personal brand before you start personal branding yourself.