You want to make an income and an impact doing what you love. You've got some paying clients, but are tired of the ebb and flow. You want more ease and consistency and are ready to up-level your business.


  • Aren't 100% sure what your natural talents really are 
  • Are getting stuck in comparisonitis, imposter syndrome, shiny object syndrome, analysis paralysis, or some other mindset hurdle that is getting in your way from really achieving the success you deserve
  • Aren't confident in how to articulate your strengths and value to your dream clients in a way that will resonate with them and convert them to paying clients
  • Don't have enough consistent clients yet and you're getting frustrated that people aren't connecting with your message (or you?) the way you thought they would
  • Are getting hung up watching what others are doing online and wonder you aren't good at those same things (Is that something I should be doing? They are so good at that, why can't I seem to figure it out?)
  • Aren't really sure how to make best use of your talents and leverage what comes naturally to you so that you can spend more time being productive and in flow, ease, and confidence
  • Are unsure how to best support your strengths and weaknesses - you may or may not be at the point where you can outsource, so what are your other options?
  • Want to connect with your dream clients and make sales in a way that feels good to you



I can help you discover, appreciate, leverage, and support your strengths so that you can gain clarity on who you are, achieve your business dreams, and do what you love, every day.

Strengths Exploration is a 3-month private coaching experience designed to help you increase your awareness and appreciation for your unique talents so that you can get super clear, show up as your authentic self, attract your dream clients because they need your talents, and overcome any mindset issues like comparison, analysis paralysis, and imposter syndrome. It's also designed to help you better leverage your natural talents by intentionally creating more opportunities to work in your strengths zone and support your weak areas so they stop getting in your way.

Intentionally build a business that leverages the best version of you!

In my corporate career, I leveraged my strengths to escape a toxic work environment. I built my personal brand and authority in marketing online which resulted in getting recruited not once, but twice for my last two corporate jobs, moving up in my career quickly. I was also recruited for three long-term consulting jobs due to knowing exactly how to showcase my strengths and personal brand to stand out in my industry.

In my first year of my coaching business, I leveraged my strengths again to build my authority online fairly quickly, becoming the go-to strengths expert, was featured in several industry interviews, grew an engaged Facebook community to 1,100+ members, and worked with some amazing clients.

In my first year of self-employment, I generated $85k in sales by leveraging my strengths, building my authority, and making sales in an authentic, feel-good way.

Check out what Mariana C. Ruiz, Business Coach, had to say after working with me →

While I can't guarantee you'll have your most profitable month to date like she did, I can guarantee I will put my everything into showing up 100% and helping you explore and leverage your strengths in your business.



  • Analyze and understand what your natural talents are using the StrengthsFinder® Assessment: Get personalized coaching on your natural talents and make sense of your assessment results
  • Get crystal clear on what your natural talents really are so that you can both appreciate and leverage them
  • Identify the balconies and basements of those talents so that you can stay in the positive zone of your strengths and not let overuse of your strengths get in your way from achieve your dreams
  • Uncover hidden strengths that you might know you you had
  • Feel confident in your unique value, ability to build authentic relationships, and make sales
  • Clarify your strengths so that you can create more intentional strong moments in your business (a strong moment is a moment when you feel energized, lit up, confident, powerful, productive, and happy!)
  • Learn what it feels like to work in your strengths zone so that you can identify when it you're working in your strengths and when you're not (and make adjustments as you go!)
  • Learn how to accept, appreciate, and love your unique strengths and value (a crucial step to being able to truly leverage your strengths!)
  • Shift your limiting beliefs to empowered, positive beliefs about your strengths
  • Embrace your strengths so that you can work through any mindset hurdle or block that you may have, including making peace with your inner critic
  • Get out of analysis paralysis and start taking purposeful action towards your goals
  • Boost your productivity, focus, and efficiency so that you can get more done and make big progress towards your goals
  • Create profitable business strategies that support your strengths, vision, values, and goals, including visibility, marketing, and content strategies, sales strategies, client attraction and retention strategies, launch strategies, and more.
  • Setup or improve your structures or systems to streamline and automate your business like a well-oiled machine so that you can spend more time working in your strengths.
  • Tackle and overcome any mindset or confidence issues so that you can show up in your business with confidence, authenticity, and brilliance.
  • Reduce overwhelm, burnout, and frustration with having to "do it all"

As a Personal Strengths Empowerment Coach, my goal is to empower you to embrace your unique strengths, step into those strengths with confidence, and design a feel-good, successful business that you absolutely love.

I combine my strengths coaching training with my M.B.A., 13 years of marketing and business experience, and my own unique strengths to provide a coaching experience unlike any other.

If a business coach, mindset coach, life coach, and personal development mentor had a baby, that would kind of describe my coaching style and experience.

  • 3 months of strengths empowerment coaching to help you discover, appreciate, leverage, and support your strengths and to grow and scale your business using my business framework - The Strong 7 Business Framework - to guide you along the way
  • A 75-minute deep dive session to kick off our time together
  • Plus, 9 x 45-minute one-on-one calls with me, three per month for three months, to help you create a strong business foundation to support your business growth 
  • Welcome packet to help you get started
  • GALLUP Clifton StrengthsFinder® assessment - Full 34 Strengths Access ($89 value) to help me better get to know you and your strengths, as well as help you more deeply discover your strengths, which is the heart of your business
  • Full VIP access to me between calls via a private shared Trello board and Voxer, where we can exchange conversation, documents, notes, questions, encouragement, and more
  • Exclusive documents, materials, and resources personalized for you, including copies of my exclusive Trello boards I personally use for all of my project, content, and relationship management
  • Access to all of my workbooks, trackers, and planner
  • The Strong Business Planner™ - my printable planner designed to help you create a strong business that leverages your strengths ($50 value)
  • BONUS: Complete access to my Strong Business Self- Study Course ($97 value)

$897/month for three months (USD)
(or 2,500 paid in full)

what others have said after working with me:

Who is this program for? +

If you are a service-based online entrepreneur, coach, or consultant who is not sure what your unique talents and strengths or, or don't really appreciate what they are, this program is for you. If you are ready to discover what makes you so fabulous and are ready to step up to own your uniqueness factor to design a business you love, this program is for you. If you aren't sure how to market yourself in a way that feels authentic and good to you, if you aren't attracting (enough of) your dream clients, aren't using your strengths to impact the life/business of your client, or aren't sure what your zone of genius is, this program is for you. If you're feeling stuck in a rut and want to get into a good flow and ease in your business, focus on working in your strengths zone, stop being a jack of all trades, or want to boost your confidence and silence your inner critic, this program is for you. If you are ready to better leverage your strengths and support your weaknesses, thsi program is for you.

Who is this program NOT for? +

This is not for those that don't believe they can get results from this program or who are not willing to invest in themselves. This program is not for product-based or network marketing business owners; It is designed for the service-based entrepreneur. This program is not for you if you feel you are crystal clear on your strengths, don't think you have any mindset work to do, and feel you are perfectly leveraging your strengths in your business. Finally, this program is not for you if you've already made $10k or more in your business - I would recommend instead the Strengths Mastery program for seasoned entrepreneurs.

Do you offer refunds? +

I do not offer refunds. I believe that if you are going to invest in any type of professional service, you need to know/like/trust that provider before you hire them. You want to hear glowing reviews and really do your research on this person. I also believe when you go into something "knowing you have an out" you do not give 100%. This program WORKS if you work it. If you are in, you are 100% in and it is my job to make sure you are 100% in. .

Do you have any professional training, certifications, or degrees? +

Yes! I have a Master in Business Administration (M.B.A.) degree from Western Michigan University. I was selected amongst 30 local millennials to go through a leadership program called Emerging Leaders. I have numerous marketing and marketing automation certifications. I've done the business side of two network marketing businesses for the last 15 years. I currently own a successful business with two arms to it - coaching and consulting (StrengthsDNA), and am the host of a podcast (The Strengths Empowered Entrepreneur). I have invested in thousands of dollars worth of coaching from the start of my business and worked with high-level coaches myself and will continue to do so in order to provide you with the best services I can and become my best self.

What are your dominant strengths as my coach? +

Great question! My top 15 strengths in the Clifton StrengthsFinder® assessment are: Maximizer, Responsibility, Relator, Learner, Achiever, Futuristic, Significance, Strategic, Input, Focus, Discipline, Connectedness, Intellection, Belief. You can check out what these mean here at or go up to the About page on my site menu.


Start designing a business that plays to your strengths and that you absolutely love!