You have amazing strengths to share with the world and want to design your business to play to your unique strengths, but you...

  • Aren't really sure what your natural talents really are.
  • Are getting stuck in comparion-itis, imposter syndrome, shiny object syndrome, analysis paralysis, or some other mindset 
  • Aren't confident in how to articulate your value to your dream clients.
  • Don't know how maximize and leverage your strengths so that you can show up as you best self.
  • Don't know how to connect with your dream clients and convert them to paying clients in an authentic, feel-good way.
  • Know you shouldn't be spending time fixing your weaknesses, yet aren't sure what other strengths can support you and how to design your business to really maximize your potential and get results.

You have an important message you want to share with the world and you're ready to leverage your strengths so that you can make an impact and an income.


I want to help you make an impact and an income with your strengths and intentionally design a business that plays to your strengths so that you can do what you love, every day.

You are struggling to make your business work or feel amazing and wonder...

  • Am I saying the wrong thing? Are people connecting to my message? (or is my messaging off?)
  • Do people know what I am an expert at? (I feel like I'm being visible...)
  • Why can't I seem to attract my dream clients? (or clients that are ready and able to invest?)
  • Why do I continue to get stuck in mindset traps? (this comparison game is seriously exhausting and is paralyzing me from taking action)
  • How do I leverage what I'm really good at and that lights me up? (I'm ready to stop spinning my wheels!)

In my corporate career, I leveraged my strengths to escape a toxic work environment. I built my personal brand and authority in marketing online which resulted in getting recruited not once, but twice for my last two corporate jobs, moving up in my career quickly. I was also recruited for three long-term consulting jobs due to knowing exactly how to showcase my strengths and personal brand to stand out in my industry.

In my first year of my coaching business, I leveraged my strengths again to build my authority online fairly quickly, becoming the go-to strengths expert, was featured in several industry interviews, grew an engaged Facebook community to 1,100+ members, and worked with some amazing clients.

In my first year of self-employment, I generated $85k in sales by leveraging my strengths, building my authority, and making sales in an authentic, feel-good way.


  • Understand your own unique strengths so that you get clear and confident on the value you offer
  • Build your authority so that you can become the go-to expert in your area of expertise
  • Showcase and articulate your strengths so that you can attract your dream clients
  • Feel confident in your unique value, ability to build authentic relationships, and make sales
  • Make sales in a way that works with how you think and work so that it feels good and doesn't feel inauthentic
  • Clarify and fine-tune your strengths and strong moments so that you can intentionally create more of those moments and opportunities in your business
  • Leverage and maximize your innate, natural talents so that you can show up as your best self and make the impact you long to make
  • Find the right support for your areas of weakness so that you can spend more time in your strengths zone instead on weakness-fixing

6 Program Module Videos so that you can discover, appreciate, clarify, leverage, sell, and support your strengths...and you can re-watch each module over again as needed! 


Resource Library to help you work through the lessons and help you design your business to play to your strengths, including workbooks, cheat sheets, and templates.


6 Live Q+A Group Coaching Sessions via Zoom to get your questions answered by me personally so that you can get the support you need as you work through the lessons.


Private Facebook Community to ask questions, look for support, accountability, and further coaching.

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BONUS: Clifton StrengthsFinder® Assessment Top 5 Results ($15 value)  to discover your top 5 strengths (includes free download the bestselling StrengthsFinder 2.0 e-book). Intended as an introduction to your strengths.


BONUS: The Strong Business Planner™, my printable planner for online entrepreneurs that is designed to help you create a strong business that leverages your strengths! Includes 26 different planner page sets to help you develop your strengths, increase your productivity, and plan your business.


vip option also includes:

Two 30-minute one-on-one strengths coaching calls with me so that you can gain a deeper awareness and appreciation of your unique strengths and learn how to best leverage them in your specific business. 



  • Analyze your StrengthsFinder® Results: Get personalized coaching on your natural talents
  • Get crystal clear on what your natural talents really are so that you can both appreciate and leverage them
  • Identify the balconies and basements of those talents so that you can stay in the positive zone of your strengths and not let overuse of your strengths get in your way from achieve your dreams
  • Uncover hidden strengths that you didn't know you had
  • Learn how to accept, appreciate, and love your unique strengths and value (a crucial step to being able to truly leverage your strengths!)
  • Shift your limiting beliefs to empowered, positive beliefs about your strengths
  • Embrace your strengths so that you can work through any mindset hurdle or block that you may have, including making peace with your inner critic
  • Clarify your strengths so that you can create more intentional strong moments in your business (a strong moment is a moment when you feel energized, lit up, confident, powerful, productive, and happy!)
  • Learn what it feels like to work in your strengths zone so that you can identify when it you're working in your strengths and when you're not (and make adjustments as you go!)
  • Learn how to leverage your strengths and make best use of your your unique gifts and build a business that feels amazing
  • Break free from being a jack of all trades and own your true strengths and expert status
  • Find your *sweet spot* between overuse and underuse of your strengths so that your business is in alignment with your business goals and vision
  • Build your authority around what your natural strengths are and become the go-to expert in what you do
  • Write client attracting copy that not only showcases your strengths but also appeals to the *wants* of your dream client
  • Articulate your strengths so that your dream clients know exactly how you can help them
  • Use your strengths to network and build relationships with potential clients in a way that feels authentic to your communication style
  • Book sales using free assessments and discovery calls in a way that aligns with your strengths and keeps you in that leader/expert status
  • Manage (not fix!) your weaknesses so that you can stay up in your positive, productive strengths zone
  • What, when, and how to outsource so that you can scale your business and stop getting bogged down by work that isn't in your zone of genius
  • Explore the many avenues you can support your strengths and manage your weaknesses, even if you aren't at the place of being able to outsource yet

Check out what Mariana C. Ruiz, Business Coach, had to say after working with me →

While I can't guarantee you'll have your most profitable month to date after taking this course like she did, I can guarantee I will put my everything into showing up 100% and coaching you as you go through the course.

The more you put into the course, the more you'll get out of it in return!

The course starts on Monday, April 24th.


BONUS: If you join by Wednesday, April 12th, you'll also receive a special training and workbook from Confidence + Mindset Coach, Kate Crocco, that will complement Module 2: Love Your Strengths perfectly! Kate has personally helped me transform my business, so I just know that you'll love this one-time special training she has prepared for you as I have witnessed the #PowerOfKate!

Standard Option

VIP Option


what others have said after working with me:

You, my dear, have some really beautiful strengths.

You may not know it yet. You may not appreciate them yet. But, you do have some really amazing unique strengths that make you perfectly you. In the online world of business where there are so many talented entrepreneurs, it can be easy to get caught up in comparison games, feeling not good enough, and not knowing how to really take advantage of these unique talents that were given to you.

But, with some coaching and simple tools, I can help you discover what your unique gifts are, accept, appreciate, and love what your strengths are and the value you have to share with the world, leverage these gifts to make an impact and an income, and help you find the *sweet spot* in your business where you can spend loads of time working in your zone of genius instead on areas of weakness. 

I can't wait to help you in that journey,

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Who is this program for? +

If you are a service-based online entrepreneur, coach, or consultant who is not sure what your unique talents and strengths or, or don't really appreciate what they are, this program is for you. If you are ready to discover what makes you so fabulous and are ready to step up to own your uniqueness factor to design a business you love, this program is for you. If you aren't sure how to market yourself in a way that feels authentic and good to you, if you aren't attracting (enough of) your dream clients, aren't using your strengths to impact the life/business of your client, or aren't sure what your zone of genius is, this program is for you. If you're feeling stuck in a rut and want to get into a good flow and ease in your business, focus on working in your strengths zone, stop being a jack of all trades, or want to boost your confidence and silence your inner critic, this program is for you. If you want to better leverage your strengths and spend more time working in your strengths zone and less time in your areas of weakness, this program is for you.

Who is this program NOT for? +

This is not for those that don't believe they can get results from this program or who are not willing to invest in themselves. This course is not designed for product-based or network marketing business owners; It is designed for the service-based online entrepreneurs, coaches, and consultants. That's not to say you won't benefit from it if you're not a service-based entrepreneur, but I want to be upfront that it was created with the service-based online entrepreneur at heart. And finally, this course is not for you if you feel you are perfectly leveraging your strengths in your business already.

When does the program start? +

The program will run live starting Monday, April 24th for six weeks. The modules will be released at the start of each week, and you will have complete access so you can watch them at a time that works best for you and then re-watch them on-demand whenever you'd like after.

Will the live trainings be recorded? +

Yes! There will also be an opportunity to submit questions ahead of time. All planned Q & A sessions and any impromptu trainings I do will be recorded and available for you to watch on-demand even after the program ends.

What makes this program different? +

This program is designed to help you discover, appreciate, clarify, leverage, sell, and support your strengths. It's not a one-size-fits-all business approach; rather, is designed to empower you to design your business in a way that feels authentic to you and how you naturally think, feel, and work. There will be plenty of time for personalized feedback on your specific strengths and business.

Will I have access to the materials and program after it's done? +

Yes! You will have continued access to the program even after completion of the live portion so you can continue to reference back if you need to.

Do you offer refunds? +

I do not offer refunds. I believe that if you are going to invest in any type of professional service, you need to know/like/trust that provider before you hire them. You want to hear glowing reviews and really do your research on this person. I also believe when you go into something "knowing you have an out" you do not give 100%. This program WORKS if you work it. If you are in, you are 100% in and it is my job to make sure you are 100% in.

Do you have any professional training, certifications, or degrees? +

Yes! I have a Master in Business Administration (M.B.A.) degree from Western Michigan University. I was selected amongst 30 local millennials to go through a leadership program called Emerging Leaders. I have numerous marketing and marketing automation certifications. I've done the business side of two network marketing businesses for the last 15 years. I currently own a successful business with two arms to it - coaching and consulting (StrengthsDNA), and am the host of a podcast (The Strengths Empowered Entrepreneur). I have invested in thousands of dollars worth of coaching from the start of my business and worked with high-level coaches myself and will continue to do so in order to provide you with the best services I can and become my best self.

What are your dominant strengths as my coach? +

Great question! My top 15 strengths in the Clifton StrengthsFinder® assessment are: Maximizer, Responsibility, Relator, Learner, Achiever, Futuristic, Significance, Strategic, Input, Focus, Discipline, Connectedness, Intellection, Belief. You can check out what these mean here at or go up to the About page on my site menu.

Have another question? +

No worries! Simply send me an email at and I'll answer your question directly.


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